Rewinding to Saturday 28 September 1968…

Saturday · Shoreham, England, United Kingdom

The world on 28 September 1968 in Shoreham.

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01The weather outside

A high of 16°C in Shoreham.

16°C/ 61°F high

Low of 10°C · 4.8 mm of rain

The sun rose at 06:54 and set at 18:43 — 11h 49m of daylight.

02The sky that night

A first quarter watched over you.

46% lit · 7 days into its cycle

Looking up from Shoreham that evening, you could have spotted Saturn without a telescope.

It was autumn in your half of the world.

The Moon was 230,130 miles away — closer than usual.

03On every radio

The chart-topper that week: “Hey Jude”

by The Beatles — number one on the Billboard Hot 100 for 9 weeks, taking over from “Harper Valley P.T.A.”.

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04What a dollar bought

Your first receipt.

United Kingdom’s shop prices from 1968 aren’t in the records we use, so here is what the same basket cost in the US that day.

GENERAL STORE

PRICES IN THE U.S. · 1968-09-28

ITEM1968TODAYLoaf of white breadper lb≈$0.19$1.83Dozen eggsgrade A large≈$0.24$2.27Gallon of milkwhole≈$0.43$4.11Gallon of gasregular unleaded≈$0.47$4.48Pound of coffeeground roast≈$0.97$9.33Minimum wagefederal, per hour$1.60$7.25Median new homeUS sale price$24,800$393,300Postage stampfirst-class letter$0.06$0.78

BREAD COSTS 9.6× WHAT IT DID

US national averages · ≈ = estimated from inflation

05Your life in numbers

Since that day, you have lived…

0

seconds

and counting, right now

0

heartbeats

at a resting average of 80 a minute

0

breaths

give or take a few yawns

0

sunrises

3,032 weeks of them

0

full moons

have risen since your first night

0.00B

miles traveled

58 laps around the Sun

06Born under

A Saturday's child, under Libra.

Star sign

Libra

Air sign

Chinese zodiac

Monkey

Earth Monkey

Birthstone

Sapphire

for your month

Birth flower

Aster

for your month

Generation

Generation X

1965–1980

Day of the week

Saturday

And so much more you’d never guess or remember.

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Keep it

Post your arrival day.

A card for your Story, with the weather, the song and the moon of your first day.

9:16, made for TikTok, Reels and Stories

Give a day

Send someone their day.

A birthday, wedding or new-baby card. Their #1 song plays as the envelope opens, then your message, then their whole day, nothing sealed, with a certificate in their name.

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One-time · they never see a price

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Everything about 1968 in the U.S.: prices, #1 songs, news →