Rewinding to Friday, November 17, 1978…

Friday · London, Ontario, Canada

The world on November 17, 1978 in London.

Scroll back in time ↓

01The weather outside

Looking up the weather in London…

02The sky that night

A waning gibbous watched over you.

90% lit · 17.8 days into its cycle

No bright planets were above London's horizon that evening — the moon had the sky to itself.

It was autumn in your half of the world.

The Moon was 400,335 km away — farther than usual.

03On every radio

The chart-topper that week: “MacArthur Park”

by Donna Summer — number one on the Billboard Hot 100 for 3 weeks, taking over from “You Needed Me”.

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Make your song a Story ↓

04What a dollar bought

Your first receipt.

GENERAL STORE

PRICES IN THE U.S. · 1978-11-17

ITEM1978TODAYLoaf of white breadper lb≈$0.37$1.83Dozen eggsgrade A large≈$0.46$2.27Gallon of milkwhole≈$0.82$4.11Gallon of gasregular unleaded$0.69$4.48Pound of coffeeground roast≈$1.87$9.33Minimum wagefederal, per hour$2.65$7.25Median new homeUS sale price$59,000$393,300Postage stampfirst-class letter$0.15$0.78

BREAD COSTS 4.9× WHAT IT DID

US national averages · ≈ = estimated from inflation

05Your life in numbers

Since that day, you have lived…

0

seconds

and counting, right now

0

heartbeats

at a resting average of 80 a minute

0

breaths

give or take a few yawns

0

sunrises

2,503 weeks of them

0

full moons

have risen since your first night

0.00B

km travelled

47 laps around the Sun

06Born under

A Friday's child, under Scorpio.

Star sign

Scorpio

Water sign

Chinese zodiac

Horse

Earth Horse

Birthstone

Topaz

for your month

Birth flower

Chrysanthemum

for your month

Generation

Generation X

1965–1980

Day of the week

Friday

And so much more you’d never guess or remember.

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Keep it

Post your arrival day.

A card for your Story, with the weather, the song and the moon of your first day.

9:16, made for TikTok, Reels and Stories

Give a day

Send someone their day.

A birthday, wedding or new-baby card. Their #1 song plays as the envelope opens, then your message, then their whole day, nothing sealed, with a certificate in their name.

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One-time · they never see a price

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Everything about 1978 in the U.S.: prices, #1 songs, news →